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Top tips for self-publishing: quality, targeting, marketing and promotion

19 Apr I love books by Bethan on flickr

Just recently I have interviewed two people who are a mine of information about publishing and self-publishing. I know that’s a topic of huge interest, so I wanted to highlight some of their good advice. They agree that the most important factors are are a quality book, targeting your audience, and the ability to market and promote your work. Continue reading

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Publishers are struggling, but publishing people can thrive

13 Apr 10 reasons you should hire me

Publishing is dead, long live publishing. Maybe that’s a bit extreme, but all the evidence is that the old publishing models are unworkable and that we are all publishers now.

Does that mean we old-school publishing professionals should give up, go down the pub and lament the old days? Personally, I don’t think so.

I’m in transition from the old publishing world to the new, but every day I see more and more opportunities for people with solid skills like researching, writing, editing, design, proofreading, and content strategy. Continue reading

Turn a blog into a compelling online magazine

11 Apr Make your online magazine compulsive reading

There is so much advice on blogging around that it’s not easy to separate out the truly useful stuff. Given I’m still in the early dark days of stumbling around WordPress, I’m trying, and here’s the second really great article I’ve read.

It’s timely for me as I’ve recently started building my second and way more ambitious blog on WordPress.org. More of that another time, but suffice it to say I need all the help I can get.

This post is from the Social Media Examiner and helps you see your blog as more of an online magazine. If you want a large following this could be the approach to take.  It’s written by Michael Stelzner, who created the Examiner, which has 140,000 subscribers. Continue reading

How to get striking images on your blog (for free)

15 Mar Cat eats film by kevin dooley on flickr

When I started blogging six months ago, I had no idea how I was going to illustrate my posts. The only thing I knew was that I wanted to do so. It’s a personal choice, but I am more likely to read a blog with an appealing illustration than one without.

Since then I’ve learned a few things about finding and editing free photos — here are the 10 best. Continue reading

Keep your skills up to date (and eat more cake)

7 Mar Raspberry and banana cake by bittle on flickr

I’m still in transition from the offline world of work to the online one, so I have a lot to learn, to put it mildly. Mastering the intricacies of WordPress, getting used to Google Docs, finding online photo-editing tools that work, and creating a Facebook page (not going there yet), are eating up my days.  Continue reading

Commonsense guide to starting and monetising a blog

3 Mar Butterflyist

For the past few months I’ve been following the progress of Andrea Wren, a freelance journalist for The Guardian, as she started her own blog with expert help. There was none of the “5 ways to instantly get rich quick through internet marketing!” hysteria.  Continue reading

Top tech tools for writers

1 Mar Pink typewriter by kruemi on flickr

Writers, how many different ways can you publish your work — books or articles, fiction or non-fiction? If you immediately think of print, think again.  Continue reading

Write for the web like a journalist — and get read

29 Feb Typefaces by FontFont

Here are eight great tips on writing for the web. They are aimed at journalists but could be useful for anyone who needs to write read-me copy — I’m thinking especially of content marketers.  Continue reading

Showcase your skills without a CV

27 Feb

Looking for a journalism, PR or marketing job, or your next freelance project? Forget about tweaking your CV endlessly. Start a project instead and showcase your skills by doing something instead of just talking about what you can do.

A great piece of advice from Adam Westbrook for aspiring journalists but which could apply to anyone in the creative sector (or perhaps even outside it).

Adam Westbrook // ideas on digital storytelling and publishing

The journalism jobs market is still difficult and likely to stay that way for some time. What that means is every time you apply for a job, you’re competing against a large number of people. 

You’ve been to university, got a journalism qualification of some kind and done some work placements. The problem: so has everyone else.

The common solution is to spend more time tweaking the CV: adding new things, rearranging the layout, sticking it on LinkedIn. But this is a 20th century solution to a 21st century problem.

Everyone else has a CV, but not everyone has the initiative to see the new publishing opportunities in front of us all, and to start something. Launching an online magazine, for example, and building a small, loyal community around great content. Or running a series of talks or events, or making that documentary.

Projects like these…

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The power of drawing: an interview with Sarah Clark

11 Jan Sarah Clark of Clear Thinking - Clear Communication

Communication is becoming more and more visual, and mostly that means more digital. Sarah Clark is passionate about the lower-tech trend for visualisation — with coloured pens, chalk and a large roll of paper rather than the latest web tools (for now). Continue reading

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