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Top tips for self-publishing: quality, targeting, marketing and promotion

19 Apr I love books by Bethan on flickr

Just recently I have interviewed two people who are a mine of information about publishing and self-publishing. I know that’s a topic of huge interest, so I wanted to highlight some of their good advice. They agree that the most important factors are are a quality book, targeting your audience, and the ability to market and promote your work. Continue reading

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Turn a blog into a compelling online magazine

11 Apr Make your online magazine compulsive reading

There is so much advice on blogging around that it’s not easy to separate out the truly useful stuff. Given I’m still in the early dark days of stumbling around WordPress, I’m trying, and here’s the second really great article I’ve read.

It’s timely for me as I’ve recently started building my second and way more ambitious blog on WordPress.org. More of that another time, but suffice it to say I need all the help I can get.

This post is from the Social Media Examiner and helps you see your blog as more of an online magazine. If you want a large following this could be the approach to take.  It’s written by Michael Stelzner, who created the Examiner, which has 140,000 subscribers. Continue reading

Top tech tools for writers

1 Mar Pink typewriter by kruemi on flickr

Writers, how many different ways can you publish your work — books or articles, fiction or non-fiction? If you immediately think of print, think again.  Continue reading

Write for the web like a journalist — and get read

29 Feb Typefaces by FontFont

Here are eight great tips on writing for the web. They are aimed at journalists but could be useful for anyone who needs to write read-me copy — I’m thinking especially of content marketers.  Continue reading

Why we need to rewrite content for mobile users

29 Sep

The latest research shows that mobile users are getting more demanding about content. Result: we have to rewrite (and redesign) sites for mobile if we want users to be happy. (By mobile users, I mean people who read content on smartphones or touch phones.) Continue reading

Three ways to check your content is clear

14 Sep

Here are three simple tests to check if your audience will easily understand what you’ve written … or not. Continue reading

Write in plain English for a global audience

27 Aug

Here are a few ways to write more clearly for people whose first language isn’t English. They could be useful if you publish content for any international audience.

1. Use plain English – that means common, shorter words.
2. Limit the number of words – around 15 for sentences and 35 for paragraphs.
3. Avoid idioms – there is always a more straightforward alternative.
These three tips come from more than seven years’ experience of writing for multinationals’ employees and other worldwide audiences.  Let’s look at them in  more detail. Continue reading

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