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Publishers are struggling, but publishing people can thrive

13 Apr 10 reasons you should hire me

Publishing is dead, long live publishing. Maybe that’s a bit extreme, but all the evidence is that the old publishing models are unworkable and that we are all publishers now.

Does that mean we old-school publishing professionals should give up, go down the pub and lament the old days? Personally, I don’t think so.

I’m in transition from the old publishing world to the new, but every day I see more and more opportunities for people with solid skills like researching, writing, editing, design, proofreading, and content strategy. Continue reading

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Top tech tools for writers

1 Mar Pink typewriter by kruemi on flickr

Writers, how many different ways can you publish your work — books or articles, fiction or non-fiction? If you immediately think of print, think again.  Continue reading

Write for the web like a journalist — and get read

29 Feb Typefaces by FontFont

Here are eight great tips on writing for the web. They are aimed at journalists but could be useful for anyone who needs to write read-me copy — I’m thinking especially of content marketers.  Continue reading

Three ways to check your content is clear

14 Sep

Here are three simple tests to check if your audience will easily understand what you’ve written … or not. Continue reading

Write in plain English for a global audience

27 Aug

Here are a few ways to write more clearly for people whose first language isn’t English. They could be useful if you publish content for any international audience.

1. Use plain English – that means common, shorter words.
2. Limit the number of words – around 15 for sentences and 35 for paragraphs.
3. Avoid idioms – there is always a more straightforward alternative.
These three tips come from more than seven years’ experience of writing for multinationals’ employees and other worldwide audiences.  Let’s look at them in  more detail. Continue reading

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