7 Steps to Turning Large Companies into Content Marketing and Blogging Machines

30 Jun

See on Scoop.itCreate and Curate

How can organisations create enough authentic, relevant and helpful content?


Marcus Sheridan has an answer: educate all employees to become content marketers. Yes! Employees can write and blog! Why ever not?


Marcus “The Sales Lion” has proved it in a number of companies. Here he tells “how”.


This is gold dust for larger organisations struggling to produce content. And it could be adapted for smaller companies too.


Here are 3 of Marcus’s steps:


*Have a CCO – Chief Content Officer

*Educate management

*Regularly share content marketing “victories”


Read the full post 


See on


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