Turn a blog into a compelling online magazine

11 Apr

There is so much advice on blogging around that it’s not easy to separate out the truly useful stuff. Given I’m still in the early dark days of stumbling around WordPress, I’m trying, and here’s the second really great article I’ve read.

It’s timely for me as I’ve recently started building my second and way more ambitious blog on More of that another time, but suffice it to say I need all the help I can get.

This post is from the Social Media Examiner and helps you see your blog as more of an online magazine. If you want a large following this could be the approach to take.  It’s written by Michael Stelzner, who created the Examiner, which has 140,000 subscribers.

In summary, Michael advises  –

  1. Cover what your readers crave
  2. Spin several posts off one topic
  3. Find multiple authors
  4. Share wisely
  5. Woo email subscribers

These are easier said than done, but I feel it’s sound advice and well worth the time to read the whole post.

You might also want to read this really thorough guide from Andrea Wren and Glen Allsop in The Guardian. It takes you through building a blog/website step by step — I’ve been following it in my adventures and I can’t imagine how I would have managed without it.

Have you spotted any great articles/posts on blogging or creating an online magazine? Add them in the comments.

Photo credit: Nicolas de Vijlder on flickr


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